Parliamentarian of the Year Awards 2024

Theme development | Full art direction
Design, calligraphy & illustration | Storyboard & animations

The move to Raffles London at The OWO called for a larger-scale, more ambitious awards ceremony, including an LED video wall stage. Management loosely liked Saul Bass and neon pinks as inspiration, so I took mid-century graphic design as my starting point, developed an after-dark, metropolitan identity of electric pinks, neons, then worked in calligraphic typography to enhance the glamour and sense of grandeur – suited to the setting of Raffles Hotel.

I led the creative direction from initial concept through to the live event environment, shaping the visual identity managing all touch-points. This included a smorgasbord of animated stage graphics (video below), created to delight, entertain, and sustain the energy throughout the whole evening.